BRAND STRATEGIST
AMANDA LAPIN
Cultural perceptions can often skew how the general public views an activity and what they think about the people engaging in it. On the outside, skateboarding looks like a simple stress free hobby or an activity that has a great street style for clothing. On a deeper level, this is a lifestyle, community and a place where individuality thrives. Our ask was to simply observe skaters at this park for a week and record our findings to give outsiders an insiders perspective on what it looks, feels and sounds like to be a skater.
TEXAS BEACH
SUB-CULTURE DEEP DIVE
WE FOCUSED ON THE LITTLE THINGS
THAT MAKE SKATER CULTURE STAND OUT
HOW WE
STARTED
To understand a subsection of society on a more authentic level we must pay attention to minor details that are of the utmost importance in being accepted into the culture. We approached this project with curiosity, a surface level understanding from what media showed us what skateboards were like and an appreciation for how skater culture influenced other aspects of our lives without us not being aware that it did. We let the skaters show us what made them special through their actions and behavior in and out of the bowl.
RESEARCH METHODOLOGIES
Beachin’ It— Going to Texas Beach for a full week to look at everyone who was visiting
Searching Up Shredding Secrets— Social Listening on Reddit and Instagram to learn about big brands that influence the community
OUR FINDINGS
Younger skaters are often more outgoing, energetic, and eager to master tricks to show off, usually wearing dark clothes. On the other hand, older skaters tend to be quieter and more focused on enjoying themselves and relaxing, often dressed in lighter clothing.
Respect for riding for pattern perfection vs riding for relaxation is an unspoken rule.
Skateboarding fashion is influenced by a combination of rebellion, creativity, functionality and skill level. Skateboarding fashion and shoe culture are all about mixing style with function, reflecting the sport's rebellious vibe and creative edge.
Skate culture is more than just a hobby—it's a living, breathing community where creativity, rebellion, and self-expression come together. It’s always changing, never fitting into a single box or label.
So we made a magazine to give outsiders a more in-depth and true look at what current skate culture is at their local park.
Team Members
My Role
Magazine Creation, Cultural Observation and Strategic Storytelling
